The Nordic Fake Orgasm Experiment

The Crane

Using puzzles to land famous crime writers

To help Gyldendal get selected as the Danish publisher for the new Lars Kepler crime book, we used an element from the genre; solving a puzzle. We sent a mysterious locked book, and only by solving two puzzles could they see the book's content. The book itself was a presentation of Gyldendal as well as two campaigns for the launching the book in Denmark.

Made with Oliva Muus at SELIGEMIG for Gyldendal.

Take me back, I wanna go home!