A fresh breath of authenticity
Fisherman’s Friend hasn’t changed much since 1865. It’s still just a pastille. So when the brand asked for awareness we made sure it stayed true to itself. No grand promises – just fresh breath and great taste.
Unusually long pre-rolls
We tapped into YouTube’s most popular categories and made a bunch of lengthly, but very entertaining, pre-rolls. Most viewers watched right ‘til the end, proving that people always have time for great copy.
Typically short 6 sec bumpers
Ongoing social posts
The minimalist design was inspired by the packaging that also hadn’t changed much over the years. It gave us the agility to react quickly on current events.
Pastilles IRL
We made sure people got their mouths on the product where it mattered the most.
With their to-go coffee
Going home from a night out
At the bar
Created with the talented people at Belong