You can’t ski when you’re hungry

We created a competition for Snickers, where your mistakes in the snow were turned into a chance to win Snickers and a ski trip for six to Trysil.

At the site people could test which of the 10 scenarios they’d experienced, to see if they’d flopped enough to win.

Even people who’d never skied could enter. Because never gone skiing is a big fail.

The campaign was supported by social content for skiers, who could engage to spread the message.

Created with the witty people at Belong