Soft drinks and friendships
To launch a new soft drink for Sun Lolly targeting tweens, we climbed into their world of YouTubers and friendships. In three campaigns we put friendships to the test in entertaining ways.
No. 1
Sun Lolly Tag Team, a talent competition
Participants could only enter with a friend to win a contract with YouTuber agency Splay together, thereby making your friendship stronger.
Videos created by the YouTubers
Landing page and a few of the 100+ user generated videos
The competition culminated in an event for 50 shortlisted teams. where YouTubers gave talks, handed out awards and revealed the winning team who won the contract.
No. 2
Denmarks best friendships, a three part web series
We portrayed friendships that were out of the ordinary and put those friendships to the test thought entertaining challenges.
No. 3
The Battle of the Friendships, a game show
Friends took on each other in a series of tests in front of a live audience. Each team was captained by a YouTuber who created the tests and got a consequence if their team lost.
Created with the skillful people at Belong